TexMex Tees

WebsiteBranding

Apr 16

Helping TexMex Tees transition from 30 years of a physical retail presence at Market Square in San Antonio to the world of e-commerce was an incredibly fulfilling experience. Meeting the women behind this brand felt like fate—their humor, optimism, humility, and a little bit of craziness made us click instantly. When they shared how they had been dreaming of taking their business online for years, I knew I was the right person to bring that vision to life.

In addition to designing and launching their e-commerce site, I worked closely with TexMex Tees to develop their brand identity for the digital space. This included refining their visual assets, ensuring their vibrant personality translated seamlessly online, and creating a cohesive brand story that would resonate with their loyal customers while attracting new ones.

The journey to launch TexMexTees.com was filled with long weeks and late nights, but seeing their e-commerce site finally go live was so rewarding. The site reflects their iconic designs and values, with plenty of room to grow and expand over the next several months. This project wasn’t just about creating a website—it was about helping a passionate team evolve and adapt while staying true to their roots.